Coronavirus - COVID-19
Elara collaborated with Jason McLellan, Associate Professor of Molecular Biosciences at the University of Texas at Austin, and with the National Institutes of Health (NIH), on this Coronavirus Spike Protein MoA animation.
The Corona Touch | A Short Film | LSHTM
A powerful animated short film produced by the London School of Hygiene and Tropical medicine (LSHTM), which is a world-leading centre for research and postgraduate education in public and global health. LSHTM experts are involved in many different aspects of COVID-19 research as well as providing guidance to those responding around the globe every day.
During these times of the coronavirus pandemic, small choices like whether one chooses to wash one’s hands with soap, follow social distancing and wear masks can make a life changing difference. A twisted version of the proverbial Midas fable, wherein a few choices change a simple touch or breath into a weapon of mass destruction. Share this film to help push people to follow the appropriate protocols, and cause mass behaviour change so we can defeat the coronavirus. Stay safe!
With your help, we can increase understanding of COVID-19 and improve the global response to slow its spread.
Find out about how the fund was used to support this campaign:
The video was created in in collaboration with Applied Wonder – a creative agency that specialises in behavioral change communication and creating social impact campaigns.
Idea and script: Dr Robert Aunger (LSHTM)
Direction: Jay Krishnan (Applied Wonder)
Storyboards : Jay Krishnan, Parag Prasannan (Applied Wonder)
Animators: Navin V, Swaroop, Shashi, Parag Prasannan
Sound Mixing: Parag Prasannan, Jay Krishnan
Music: Tuscan Sun (Sextile) YouTube audio library
Editing and composing: Parag Prasannan